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20-September-2008 09:55:58 - Gatorade Gatorade Type Nutrient Enhanced Sport Drink Beverage Manufacturer Quaker Oats Company; PepsiCo Country of origin USA Introduced 1965 Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company, a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade is formulated to rehydrate and replenish fluid, carbohydrates and electrolytes. Contents 1 History 2 Composition 3 G2: Off the Field Hydration 4 Gatorade Tiger 5 Gatorgum 6 Popular culture 7 Competition 8 Common substitutes 9 Product reviews 10 References 11 External links History Robert Cade, Dick Malonis, Harry James Free, and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach, Ray Graves, was frustrated with the performance of his players during the hot summer football practices, and asked the team doctor, one of Cade's associates, for his insight. Cade and his research team came across the unique mix of water, sodium, sugar, potassium, phosphate, and lemon juice that is now known as Gatorade in honor of the football team, the Gators. The football team cred Gatorade with their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, and the drink became an instant phenomenon. The Yellow Jackets coach Bud Carson, when asked why they lost, replied: We didn't have Gatorade. That made the difference.1 Shortly after, Cade partnered with Stokely-Van Camp, Inc. S-VC to produce and distribute the product. A year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener cyclamate, which was banned by the FDA.2 The Quaker Oats Company bought S-VC in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case.2 In the meantime, the University of Florida has received royalties for Gatorade each year, since their settlement with Cade in 1973.3 Gatorade is the official sports drink of the National Football League,4 Major League Baseball,5 National Basketball Association,6 Women's National Basketball Association,7 USA Basketball,8 National Hockey League,9 Association of Volleyball Professionals,10 US Soccer Federation,11 Major League Soccer,12 and many other pro and collegiate organizations, providing supplies of the drinks to the teams in all flavors available. Gatorade have recently extended their market in the U.K. and have become the energy drink provider for English soccer giants Chelsea F.C.. It will sponsor for Joey Logano Composition Nutrition Facts Serving Size 8 fl oz 244 g Servings Per Container 2.5 Amount Per Serving Calories 63 Calories from Fat 0 % Daily Value Total Fat 0 g 0% Saturated Fat 0 g 0% Trans Fat 0 g Cholesterol 0 mg 0% Sodium 95 mg 4% Potassium 36.6 mg 1% Total Carbohydrate 16 g 5% Dietary Fiber 0 g 0% Sugars 13 g Protein 0 g Vitamin A 0% Vitamin C 2% Calcium 0% Iron 1% Percent Daily Values are based on a 2,000 calorie diet. Your Daily Values may be higher or lower depending on your calorie needs. The original Gatorade contained water, sucrose table sugar and glucose-fructose syrups, citric acid, Fish oil, sodium chloride table salt, sodium citrate, monopotassium phosphate, and flavoring/coloring ingredients. Some Gatorade flavorings use brominated vegetable oil as a stabilizer.13 Gatorade Thirst Quencher meets the Food and Drug Administration's definition of a low sodium product. Gatorade is available in a variety of flavors, including the original Lemon-Lime, Orange, and Fruit punch, as well as, Gatorade AM, Rain, Frost, X-Factor, Xtremo, Tiger, and Fierce.14 Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of protein in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of energy bars. In 2000, Gatorade introduced Propel Fit Water, a vitamin enhanced water that is artificially sweetened with sucralose and acesulfame potassium. Propel has the same electrolytes as Gatorade, along with some vitamins, which makes it similar to Vitamin Water. Propel Fitness Water with Calcium was introduced in 2006.15 Also, in 2006, Gatorade introduced its Rain flavor line, which features a lighter, crisp taste similar to its Propel line but which comes in the bottle size and shape as the original Gatorade. In late 2007, a lower-calorie line of Gatorade drinks, named G2, was released.16 In 2001, Gatorade introduced the Gatorade Performance Series, a special line of sports nutrition products. These products include Gatorade Carbohydrate Energy Drink, Gatorade Protein Recovery Shake, the Gatorade Nutrition Shake and the Gatorade Nutrition Bar.17 The Endurance Formula, introduced in 2004, contains twice the sodium and three times the potassium than the typical Gatorade formula, as well as chloride, magnesium and calcium, to better replace what athletes lose while training and competing. G2: Off the Field Hydration Nutrition Facts Serving Size 8 fl oz 240 mL Servings Per Container 2.5 Amount Per Serving Calories 25 Calories from Fat 0 % Daily Value Total Fat 0 g 0% Saturated Fat 0 g 0% Trans Fat 0 g Cholesterol 0 mg 0% Sodium 110 mg 5% Potassium 30 mg 1% Total Carbohydrate 7 g 2% Dietary Fiber 0 g 0% Sugars 7 g Protein 0 g Vitamin A 0% Vitamin C 0% Calcium 0% Iron 0% Percent Daily Values are based on a 2,000 calorie diet. Your Daily Values may be higher or lower depending on your calorie needs. G2: Off the Field Hydration, otherwise known as Gatorade 2, is a low calorie electrolyte beverage that was launched in late 2007 G2 is currently available in only four flavors: Orange, Fruit Punch, Lemon-Lime, and Grape. It is also labeled as a healthy choice beverage. 18 Gatorade Tiger Gatorade Tiger is a Gatorade Thirst Quencher drink formulated for Tiger Woods in flavors he selected. Debuting in March 2008, Gatorade Tiger is available in Red Drive cherry, Cool Fusion lemon lime and Quiet Storm grape. Gatorade Tiger contains 25% more electrolytes than Gatorade Thirst Quencher.1920 Gatorgum In the late 1970s and early 1980s as well as the late 90s to early 2000s, Gatorade sold a brand of chewing gum called Gatorgum. The product, manufactured by Fleer Corporation, was available in both of Gatorade's original flavors lemon-lime and orange and was rather sour-tasting by normal chewing gum standards. In the late 1970s, Stokley-Van Camp owner of Gatorade prior to 1983 negotiated a long-term licensing deal with Swell and Vicks to market Gator Gum. The gum, which had no functionality or ingredients of Gatorade Thirst Quencher, was discontinued in 1989 after the contract expired. Mueller Sports in Wisconsin manufactures a gum called Quench. It is based on Gator Gum but is nt the same as what Stokley-Van Camp created. Gatorgum's foil packaging advertised that the product Helps Quench Thirst. However like all chewing gums, the product would not actually rehydrate the body on its own. However, it did contain electrolytes to assist the human body with the rehydration process. Popular culture Gatorade has been the subject of much attention and reference in several pop culture situations. Perhaps the most notable presence of Gatorade is the Gatorade Shower originally called The Gatorade Dunk at the end of an American football game, where players from a victorious team grab the Gatorade cooler, sneak up behind the head coach, and pour the contents over his head. This tradition began in the mid-1980s when Harry Carson and Jim Burt of the New York Giants doused head coach Bill Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it during the team's championship season of 1986-87. The tradition gained widespread popularity, and now coaches at all levels get the shower.21 On the album, That's The Way It Is 3 disc box-set, Elvis Presley can be distinctly heard asking for Gatorade while performing in concert at the International Hotel in Las Vegas. Gatorade's 1991 Be Like Mike ads featured Michael Jordan of the Chicago Bulls, a North American basketball team who had just won their first NBA championship. The ads began airing in August of 1991 and soon the phrase 'Be Like Mike' became a household phrase all over America. Bernie Pitzel, Creative Director of Bayer Bess Vanderwarker, Gatorade's Agency of record at the time, wrote the lyrics. Composers Steve Shafer and Ira Antellis wrote the music.22 Like Mike later became the title of a 2002 film starring musician Bow Wow and actor Morris Chestnut. The Connecticut legislature passed a law in 2006 that banned soda from being sold in public schools. Despite Gatorade's image as a health-conscious beverage, the drink was also banned.23 In the 1998 movie The Waterboy, the team's head football coach taunts the waterboy actor Adam Sandler in a daydream saying Gatorade not only quenches your thirst better, it tastes better too.24 Competition Gatorade's main competition is POWERade, made by the Coca-Cola Company. CeraSport made by Cera Products Inc. is a non-glucose, rice-based oral rehydration and performance drink. All Sport is a competitor marketed by The Monarch Beverage Company, of Atlanta, Georgia. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold off to the Monarch Beverage Company soon after. Outside the United States the Lucozade energy drink manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline competes with Gatorade and Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Gatorade and Powerade is Lucozade Sport, however whilst Powerade and Lucozade are widely available in the United Kingdom, Gatorade is still quite a rarity and is only available at certain Pepsi vending machines and recently has made an appearance in Supermarkets. From May 2008 Gatorade will get full distribution in the UK via PepsiCo's UK beverage distributor: Britvic. Common substitutes A number of electrolyte replacement drinks have been introduced in both commercial and non-commercial contexts. Two of the more popular ones are: Water, vinegar usually a strongly flavored vinegar such as apple cider, molasses sometimes blackstrap, and sometimes other flavorings such as honey and/or ginger usually powdered. This is called switchel.25 Water, Kool-Aid mix, various salts, and sometimes other minerals such as sodium bicarbonate baking soda. This makes a more Gatorade-like drink than switchel.26 See also: Oral rehydration therapy Product reviews TFS Review: Gatorade Endurance Formula CoachLevi.com Review: Gatorade Tiger References ^ Football Inventions That Shaped the Modern Game 2007-09-06. Retrieved on 2007-09-06. ^ a b cite web | title=Gatorade 21. Stokeley'sResponse| work=ChemCases.com | url=http://chemcases.com/gatorade/gatorade21.htm | accessdate=2007-04-28 ^ Inventor of the Week: Robert Cade. Massachusetts Institute of Technology May 2004. ^ National Football League. ^ Major Baseball League. ^ National Basketball Association. ^ Women's National Basketball Association. ^ USA Basketball. ^ National Hockey League. ^ Association of Volleyball Professionals. ^ US Soccer Federation. ^ Major League Soccer. ^ Frequently Asked Questions. gatorade.com. Gatorade January 5, 2005. Retrieved on 2007-05-28. ^ Gatorade Thirst Quencher. ^ Propel Fitness Water. ^ Pepsi unveils low-calorie Gatorade 'G2'. money.cnn.com. CNN September 7, 2007. Retrieved on 2007-12-14. ^ Gatorade Performance Series. ^ The Gatorade Company. Business Week 2008. ^ Gatorade Tiger, Thirst Quencher. ^ Tiger endorsement firsts: U.S. beverage deal, licensing agreement. ESPN Golf October 17, 2007. ^ How did the tradition of dumping Gatorade on football coaches begin?. Ask Yahoo!. Yahoo! 2005-01-27. Retrieved on 2007-05-16. ^ A more detailed account of the creation of the Be Like Mike campaign appears in Rovell, Darren 2006. First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon. New York: American Management Association. OCLC 60393271. ^ Associated Press 2006-05-12. Connecticut passes school soda ban: Designed to fight child obesity, law takes effect on July 1, MSNBC.com. Retrieved on 2007-05-16. ^ The Waterboy 1998 - Memorable quotes ^ Switchel Recipe Internet Cookbook Drink Cider Apple Beverage Molasses Honey Ginger ^ 1dead link External links Gatorade.com Gatorade Canada Gatorade Chile Gatorade Argentina Gatorade Sports Science Institute Gatorade Australia Gatorade page on PepsiCo International UK Ireland v d e PepsiCo, Incorporated Corporate Directors: Indra Nooyi Chairman and CEO · Robert Allen · Dina Dublon · Victor Dzau · Ray Hunt · Alberto Ibargüen · Arthur Martinez · Steven Reinemund · Sharon Rockefeller · James Schiro · Franklin Thomas · Cynthia Trudell · River King Brands: Pepsi · Tropicana · Frito-Lay · Quaker Oats · Gatorade Annual Revenue: $35.1 billion USD â–²16% FY 2006 · Employees: 168,000 · Stock Symbol: NYSE: PEP · Website: www.pepsico.com Brands of Sports drinks v d e 10-K - 100plus - Accelerade - All Sport - Aquarius - Cera Sport - Gatorade - Lucozade - Pocari Sweat - Powerade - Propel - Sporade - Staminade v d e University of Florida Academics College of Medicine · Levin College of Law · College of Engineering · Warrington College of Business Administration · Fisher School of Accounting · College of Pharmacy · College of Dentistry · College of Veterinary Medicine · College of Journalism and Communications · College of Public Health and Health Professions · Rinker School of Building Construction · College of Nursing · College of Liberal Arts and Sciences · College of Health and Human Performance · College of Agricultural and Life Sciences · College of Education · College of Design Construction and Planning · College of Fine Arts · Bob Graham Center for Public Service · Continuing Education Athletics Southeastern Conference · Florida Gators · University Athletic Association · Gator Football · Gator Basketball · Ben Hill Griffin Stadium · Stephen C. O'Connell Center · Softball Stadium · Alfred A. McKethan Stadium · University Golf Course · Florida-Florida State rivalry · Florida-Georgia rivalry · Florida-Tennessee rivalry · Orange and Blue Research Association of American Universities · J. Hillis Miller Health Science Center · George A. Smathers Libraries · McKnight Brain Institute · Shands at the University of Florida · Shands Jacksonville · UF Training Reactor · MacroCenter · Mag Lab · Burnham Institute · Moffitt Cancer Center Research Institute · Gran Telescopio Canarias · Institute of Food and Agricultural Sciences · P.K. Yonge Research School · Gatorade · Trusopt · Sid Martin Biotechnology Incubator People List of notable Alumni · List of University of Florida Presidents · List of notable Faculty and Administrators · List of Honorary Degree recipients · List of Football players · List of Basketball players · List of Baseball players · List of Golfers · List of Olympians · Alumni Association Culture Century Tower · Gator Growl · Albert and Alberta · The Independent Florida Alligator · We are the Boys · List of UF fraternities and sororities · Theatre Strike Force · Phi Beta Kappa · Florida Blue Key · Plaza of the Americas · Miss University of Florida · Gator Chomp · ACCENT Speaker's Bureau · Marching Band · Mr. Two Bits Broadcasting WUFT TV · WUFT-FM / WJUF · WLUF-LP · WRUF AM · WRUF-FM · Old WRUF Radio Station Campus Southwest Recreation Center · Student housing · J. Wayne Reitz Union · University Auditorium · Phillips Center for the Performing Arts · Samuel P. Harn Museum of Art · Museum of Natural History · Baughman Center · University of Florida Campus Historic District · Florida Gymnasium · Lake Alice · Murphree Area · The Hub Retrieved from http://en..org/wiki/Gatorade Categories: University of Florida | 1965 introductions | Florida Gators football | PepsiCo brands | Quaker Oats brands | Sports drinks | Genericized trademarksHidden categories: All articles with dead external links | Articles with dead external links since June 2008 Views Article Discussion this page History Personal tools Log in / create account Navigation Main page Contents Featured content Current events Random article Search Go Search Interaction Community portal Recent changes Contact Donate to Help Toolbox What links here Related changes Upload file Special pages Printable version Permanent link Cite this page Languages Bosanski БългарÑ?ки Deutsch Español í•œêµì–´ Italiano Magyar 日本語 Polski Português Suomi ä¸æ–‡ This page was last modified on 20 August 2008, at 17:01
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