Sierra Acai Company
Sierra Acai Company
Open 7 Days a Week
MonaVie Independent Distributor
Distributor Training
Shop Online
Enroll Now
Buy Wholesale and maintain an Active status for 2 months and we will refund your $39 Distributor Fee
Friends
Buy Wholesale and maintain an Active status for 2 months and we will refund your $39 Distributor Fee
30-AUGUST-2008 03:13:07 - Superfruit Superfruit, a marketing term first used in the food and beverage industry in 2005, refers to a fruit which combines exceptional nutrient richness and antioxidant quality with appealing taste. Resulting from a deliberate business strategy of a manufacturer to bring together marketing, science and potential health value to consumers, a superfruit product is specifically designed in manufacturing and marketing.12 Keys to marketing a successful superfruit product include the native fruit qualities, scientific evidence supporting a potential health benefit, marketing, protection of intellectual property and developing an appealing strategy to attract consumers.1 Combined in the right way, these elements may allow a fruit to achieve critical mass as a superfruit. To date, superfruits have been developed mainly as juices, but began in 2007 to appear as single piece products or as ingredients for functional foods, confectioneries and cosmetics. Current industry development includes applications for creating novel consumer products, such as energy drinks, dietary supplements, and flavors with nutrient qualities, e.g. fortified water. Although used increasingly in new food and beverage products, superfruits have not been defined by scientific criteria that would allow consumers to objectively assess nutrient value and potential for furnishing health benefits. Consequently, the term superfruit is used liberally to include a growing list of common and rare fruits, some having sparse scientific evidence for being super. Contents 1 Significance 2 Origin and background 3 Working definition 3.1 Definition by commercial success or promise of health benefits 3.2 Definition by potential for health properties 4 Commonly mentioned superfruits 4.1 Table of nutrient, antioxidant and research features 4.2 Table of qualitative indices for monitoring superfruit development 4.3 Emerging superfruit candidates 5 References 6 Book 7 See also Significance The superfruit category is a relatively new marketing approach for promoting common or rare fruits used as raw materials and ingredients for the global industries of functional foods, beverages and nutraceuticals. The fruits have nutritional significance due to their nutrient richness, antioxidant value or anticipated health benefits. Superfruits have commercial significance associated with their novelty of taste, color, number of food or beverage product formats or potential to stimulate future products with innovative packaging and labeling. The superfoods category is forecast to become a $10 billion global industry by 20113 with several thousand new superfruit products expected to enter the marketplace in 2007-8.4 According to DataMonitor, superfruit product launches over 2007-8 grew at a rate of 67%.5 Origin and background In 2004, the term superfoods was popularized by a best-selling book discussing 14 whole foods with extraordinary nutrition.6 One - the blueberry - became known as a superfruit when its exceptional antioxidant properties were revealed by publication of United States Department of Agriculture assays on antioxidant strength, the oxygen radical absorbance capacity or ORAC for 100 common foods.7 Wild blueberries lowbush, Vaccinium angustifolium were at the top of the 2004 rankings for fruit. By refinement of the ORAC assay and new analyses published in 2006-7, other berry fruits such as açaí,8 wolfberry goji berry,9 elderberry and cranberry,10 have superseded blueberries on the antioxidant rankings, attention possibly caused by growing consumer demand for superfruits. Indicating industry enthusiasm for novel product development, superfruits have been called the future of health,11 fruits of the future12, superheroes of functionality13 and heroes in the natural food marketplace.14 More than a dozen industry publications on functional foods and beverages have referred to various exotic or antioxidant species as superfruits See also with estimates for some 10,000 new product introductions in 2007-8.15 However, definition of a superfruit remains obscure with no scientific standards or commercial criteria accepted uniformly in the industry. Working definition As a term, superfruit may have two meanings according to interest - one for commercial success, and another for health properties.16 Below, these together combine with other criteria to qualify a superfruit. A 2007 report combined four of these criteria - nutrient content, antioxidant qualities, medical research intensity and commercial success - giving an approximate rank of enterprise for six exotic superfruits.17 Definition by commercial success or promise of health benefits A superfruit is thought by many consumers to be any fruit offering value beyond basic nutrition.18 Key criteria for superfruit success appear to include novelty, perceived health benefits, convenience, reliable supply and effective promotion. Juices and fruit blend beverages are popular for consuming superfruits at present as beverages seem preferred for convenience and product enjoyment. Fruit juice remains one of the only foods consumers still regard as natural even when pasteurized and processed. Additionally, mainstream consumers seem to accept juices of fruits that would not be popular in fresh form, such as noni and pomegranate -- two of the largest selling juices.19 The noni juice market, having grown to more than 300 products worldwide since 1996, represents an industry greater than $2 billion in cumulative sales.20 Earlier reports showed pomegranate-based products grew nearly 400 per cent over 2005-7 from new launches, a gain exceeding all the previous six years.21 Similarly, XanGo, a multiple-fruit juice containing mangosteen juice, grew from $40 million in 2002 sales to over $200 million in 2005,22 with anticipated total sales for 2006-7 of approximately $400 million. To begin consideration of commercial characteristics that may apply to defining a superfruit are criteria related to market success or promise for gaining health benefits Novelty judged by consumers Appeal to consumers visual, aromatic, taste, physical, perceived health benefit Supply by growers, processors and shipping capabilities Production by farmers and manufacturers Convenience of using the raw material Promotion, marketing and distribution Creation of a market niche, employing a low-volume, high-value strategy relative to major retail brands23 Sales year over year Growth potential, innovative new products One 2007 strategy of manufacturers is to use superfruits to enhance flavor of other products, attempting to mask tastes or provide impressions of novelty and health.24 With some 5,000 new products introduced in 2005 on berries alone25 and more than 500 new superfruit products launched in 2006,26 the superfruit category is establishing significant commercial presence. DataMonitor includes the superfruit category as one of the top 10 global trends in consumer products for 2008.27 Definition by potential for health properties Although a superfruit category has not been defined scientifically, its foundation presumably would involve characteristics of 1 high nutrient density, 2 superior antioxidant quality, 3 potential health benefits and/or 4 ease with which the fruit can be further designed through breeding to contain characteristics demanded by consumers, such as flavor, appearance, fragrance and health benefits. Evidence for these third and fourth criteria would include intensity of the current research effort and/or preliminary evidence for lowered disease risk in human subjects disease impact. Nutrient density Fulfilling a significant percentage of the Daily Value for a key nutrients by consumption of a single serving Antioxidant strength Capability to affect other molecules, biomarkers and cell or organ function in a well-designed laboratory experiment Capability for horticultural breeding to modify the fruit's characteristics for improved nutrient and/or phytochemical composition Intensity of current basic medical research and, if applicable, status of existing human clinical trials Potential for preventing or lowering risk of disease A fruit qualifying for superfruit status may have as many as four exceptional nutrient qualities, such as high contents collectively of prebiotic dietary fiber, vitamin C, polyphenols and carotenoids.28 Some marketers have suggested5 that a given superfruit would gain distinction by containing valued compounds found in no other fruit providing physiological interaction of phytochemicals such as polyphenols, creating a beneficial cascade effect of antioxidants deriving from a remote geographic region with mystical legends, giving the fruit a halo of health None of these properties, however, is based on truth, as no science exists to support such statements. Commonly mentioned superfruits Summarized from References and links in See Also representing the 2005-current history of the term superfruit. Format: common name, botanical name, main countryies of origin supplying the commercial market. açaí Euterpe oleracea, Brazil, Venezuela blueberry Vaccinium angustifolium and Vaccinium corymbosum, Canada Nova Scotia, Quebec, British Columbia, United States Maine, New Jersey, Michigan cranberry Vaccinium macrocarpon, United States Wisconsin, Massachusetts, Washington, New Jersey, Canada Quebec, British Columbia goji wolfberry, Lycium barbarum, China grape red, Vitis vinifera, parts of central Asia, Europe native, United States California guarana Paullinia cupana, Brazil, Venezuela mangosteen Garcinia mangostana, Indonesia, South Pacific Islands, Malaysia, Thailand, Philippines noni Morinda citrifolia, South Pacific Islands pomegranate Punica granatum, Merranean Region, United States California sea-buckthorn Hippophae rhamnoides, Asia, Europe Common berries, such as strawberries Fragaria vesca, red raspberries Rubus idaeus and blackberries Rubus ursinus used for a large number of consumer products, achieve many of the criteria to be superfruits. They are, however, commonly known in the public and have not attracted interest as novelty ingredients, so are not usually included in industry reports as superfruits. Table of nutrient, antioxidant and research features The diversity and density of nutrients and antioxidant phytochemicals distinguishing superfruits are complex. To assist orientation to this category, a summary of specific phytonutrient features and examples of research progress are presented below. Superfruits Principal Nutrients Key Antioxidants Recent Anti-Disease Research^ Açaí omega fatty acids, dietary fiber29 anthocyanins, exceptional ORAC30 leukemia31 Blueberry vitamin C, manganese32 anthocyanidins33 inflammation34 Cranberry vitamin C35 anthocyanins36 oral bacteria37 Grape manganese38 resveratrol82 atherosclerosis, lipid peroxidation39 Guarana+ n/a n/a mental fatigue40 Mangosteen dietary fiber, folate41 exocarp xanthones42 leukemia43 Noni vitamin C, potassium44 lignans45 inflammation, cancer46 Pomegranate vitamin C47 punicalagins, ellagic acid48 prostate cancer49 Seabuckthorn vitamins A,C,E50 carotenoids, polyphenols51 inflammation52 Wolfberry dietary fiber, riboflavin53 carotenoids54, polyphenols55 neurological disease56 ^ nearly all superfruit research is in vitro or on laboratory disease models, i.e., at a stage preliminary to human clinical trials + included due to its growing use as an energy ingredient; n/a, not applicable Table of qualitative indices for monitoring superfruit development As commerce for superfruits has evolved rapidly in 2007-8 - estimated to become part of a $10 billion superfoods industry by 201157 - it is useful to monitor progress of their development. Below are four qualitative indices giving benchmarks for scientific information and commercial progress. Superfruits Nutrient Content Antioxidant Quality Research Intensity^^ Commercial Success Açaí high high low moderate Blueberry moderate moderate moderate moderate Cranberry moderate moderate moderate high Grape moderate moderate high high Guarana+ n/a n/a low moderate Mangosteen low low low high Noni low low low high Pomegranate low moderate moderate high Seabuckthorn high high low low Wolfberry high high low moderate Qualitative estimates of research or commercial success are in relation to each other for these 10 fruits. Commercially, all but guarana are developed mainly as juices or juice blends. + included due to its growing use as an energy ingredient; n/a, not applicable ^^ estimate based on number of publications in medical literature Emerging superfruit candidates Other superfruit candidates emerging with medical research evidence for high nutrient and antioxidant contents having potential health properties or mentioned in 2006-7 industry reports include those below. References provide research evidence for significant nutrient or phytochemical content or anti-disease properties. acerola Barbados cherry, Malpighia emarginata, Malpighia glabra58 baobab Adansonia digitata59 red bayberry yumberry, Myrica rubra6061 bilberry Vaccinium myrtillus62 black raspberry Rubus occidentalis63 black chokeberry aronia, Aronia melanocarpa64 blackcurrant Ribes nigrum65 camu camu Myrciaria dubia66 sour tart cherry Prunus cerasus67 cupuaçu Theobroma grandiflorum68 durian Durio kutejensis69 elderberry Sambucus canadensis, Sambucus nigra70 red guava Psidium guajava, many species71 Indian gooseberry amalaka, amla, Phyllanthus emblica72 kiwifruit Actinidia deliciosa73 lingonberry Vaccinium vitis-idaea74 longan Dimocarpus longan75 lychee Litchi chinensis76 mango Mangifera indica77 muscadine grape Vitis rotundifolia78 papaya Carica papaya79 saskatoon berry Amelanchier alnifolia, Nutt80 tamarind Tamarindus indica81 wild cherry sweet, Prunus avium82 yuzu Citrus ichangensis x C. reticulata83 Collectively, however, there is insufficient commercial and/or medical research activity to confirm these species as superfruits. Similarly, as discovered in Australia and Africa, several fruit species mostly unknown to science and commerce have characteristics that may eventually qualify them for superfruit status.848586 References ^ a b Crawford K, Mellentin J. Successful Superfruit Strategy: How To Build a Superfruit Business, Woodhead Publishing Ltd., Cambridge, England, July 2008, ISBN:1845695402 ^ Starling S. Superfruit success not grown on trees, say authors. Food-Navigator.com-Europe, May 20081 ^ McNally A. Superfoods market set to double by 2011. NutraIngredients.com-Europe, August 20072 ^ Facenda VL. Minute Maid, Tropicana, A-B Juiced About Superfruits, Brandweek, October 2007-83 ^ a b Berry D. Superfruit science. Food Product Design, p 20-7, July 2008. 4 ^ Pratt S, Matthews K 2004. Superfoods Rx, Harper Collins, New York. ^ Wu X, Beecher GR, Holden JM, Haytowitz DB, Gebhardt SE, Prior RL. Lipophilic and hydrophilic antioxidant capacities of common foods in the United States. J Agric Food Chem. 2004 Jun 16;5212:4026-37.Abstract ^ Schauss AG, Wu X, Prior RL et al. Antioxidant capacity and other bioactivities of the freeze-dried Amazonian palm berry, Euterpe oleraceae Mart. acai. J Agric Food Chem. 2006 Nov 1;5422:8604-10. Abstract. ^ Young G, Lawrence R, Schreuder M 2006. Discovery of the Ultimate Superfood, Essential Science Publishing, Orem, UT ^ United States Department of Agriculture, Agricultural Research Service, Oxygen Radical Absorbance Capacity of Selected Foods - 2007, November 20075 ^ Crawford K. Superfruits, the future of health, HortResearch New Zealand, October 20066 ^ Bradley K., Fruits of the future? Natural Products Insider, July 20077 ^ Starling S. Superfruits - superheroes of functionality, Functional Foods Nutraceuticals, April 20068 ^ Cannon R. Superfoods to the rescue!, Natural Products Marketplace, January, 20089 ^ Facenda VL. Minute Maid, Tropicana, A-B juiced about superfruits, Brandweek, October 200710 ^ Gross PM. Superfruits take center stage: defining an emergent category, Natural Products Information Center, February 2007 11 ^ Gross PM. Tracking market meteors: exotic superfruits. Natural Products Insider, November 200712 ^ Staff Reporter. Wellness foods trends 2007, FoodProcessing.com, November 2007 13 ^ Staff Reporter. Wellness foods trends 2007, FoodProcessing.com, November 2007 14 ^ Staff Reporter. Tahitian Noni International, success of nature, TheManufacturer.com, April 2004 15 ^ Runestad T. Functional ingredients market overview, Functional Ingredients, October 200716 ^ Douaud C. Pressure group denounces superfruit juices, NutraIngredients.com-USA, October 2006 17 ^ Just-drinks.com, Focus - soft drinks makers reap superfruit dividend. February 8, 2008 18 ^ Halliday J. Superfruit flavors get ever more exotic, FoodNavigator.com-Europe, October 200719 ^ Fletcher A. Superfruits set to dominate flavor market, FoodNavigator.com-Europe, March 200620 ^ Staff Reporter. Wellness foods trends 2007, FoodProcessing.com, November 2007 21 ^ Staff Reporter. Fresh, super and organic top trends for 2008, FoodNavigator.com-USA, November 200722 ^ Gross PM. Superfruits have signatures. Natural Products Information Center, July 2008 23 ^ Schauss AG, Wu X, Prior RL, Ou B, Patel D, Huang D, Kababick JP. Phytochemical and nutrient composition of the freeze-dried amazonian palm berry, Euterpe oleraceae mart. acai. J Agric Food Chem. 2006 Nov 1;5422:8598-603.24 ^ Schauss AG, Wu X, Prior RL, Ou B, Huang D, Owens J, Agarwal A, Jensen GS, Hart AN, Shanbrom E. Antioxidant capacity and other bioactivities of the freeze-dried Amazonian palm berry, Euterpe oleraceae mart. acai. J Agric Food Chem. 2006 Nov 1;5422:8604-10.25 ^ Del Pozo-Insfran D, Percival SS, Talcott ST. Açai Euterpe oleracea Mart. polyphenolics in their glycoside and aglycone forms induce apoptosis of HL-60 leukemia cells. J Agric Food Chem. 2006 Feb 22;544:1222-9.26 ^ World's Healthiest Foods, Nutrient profile for blueberries27 ^ Taruscio TG, Barney DL, Exon J. Content and profile of flavanoid and phenolic acid compounds in conjunction with the antioxidant capacity for a variety of northwest Vaccinium berries. J Agric Food Chem. 2004 May 19;5210:3169-76.28 ^ Russell WR, Labat A, Scobbie L, Duncan SH. Availability of blueberry phenolics for microbial metabolism in the colon and the potential inflammatory implications. Mol Nutr Food Res. 2007 Jun;516:726-31.29 ^ World's Healthiest Foods, Nutrient profile for cranberry.30 ^ Kähkönen MP, Hopia AI, Heinonen M. Berry phenolics and their antioxidant activity. J Agric Food Chem. 2001 Aug;498:4076-82.31 ^ Gregoire S, Singh AP, Vorsa N, Koo H. Influence of cranberry phenolics on glucan synthesis by glucosyltransferases and Streptococcus mutans acidogenicity. J Appl Microbiol. 2007 Nov;1035:1960-8.32 ^ World's Healthiest Foods, Nutrient profile on grape.33 ^ Décordé K, Teissèdre PL, Auger C, Cristol JP, Rouanet JM. Phenolics from purple grape, apple, purple grape juice and apple juice prevent early atherosclerosis induced by an atherogenic diet in hamsters. Mol Nutr Food Res. 2008 Jan 23.34 ^ Kennedy DO, Haskell CF, Robertson B, Reay J, Brewster-Maund C, Luedemann J, Maggini S, Ruf M, Zangara A, Scholey AB. Improved cognitive performance and mental fatigue following a multi-vitamin and mineral supplement with added guaraná Paullinia cupana. Appetite. 2008 Mar-May;502-3:506-13.35 ^ Gross PM, Crown I. Is mangosteen a superfruit? Nutrient and antioxidant properties, Natural Products Information Center, February 2007.36 ^ Jung HA, Su BN, Keller WJ, Mehta RG, Kinghorn AD. Antioxidant xanthones from the pericarp of Garcinia mangostana Mangosteen. J Agric Food Chem. 2006 Mar 22;546:2077-82.37 ^ Itoh T, Ohguchi K, Iinuma M, Nozawa Y, Akao Y. Inhibitory effect of xanthones isolated from the pericarp of Garcinia mangostana L. on rat basophilic leukemia RBL-2H3 cell degranulation. Bioorg Med Chem. 2008 Feb 21.38 ^ University of Hawaii, Nutritional analysis of noni fruit powder.39 ^ Su BN, Pawlus AD, Jung HA, Keller WJ, McLaughlin JL, Kinghorn AD. Chemical constituents of the fruits of Morinda citrifolia Noni and their antioxidant activity. J Nat Prod. 2005 Apr;684:592-5.40 ^ Akihisa T, Matsumoto K, Tokuda H, Yasukawa K, Seino K, Nakamoto K, Kuninaga H, Suzuki T, Kimura Y. Anti-inflammatory and potential cancer chemopreventive constituents of the fruits of Morinda citrifolia Noni. J Nat Prod. 2007 May;705:754-7.41 ^ Nutritiondata.com, Nutrient profile for pomegranate.42 ^ Gross PM. Pomegranate punicalagins - ancient aril antioxidants, Natural Products Information Center, March 2007.43 ^ Sartippour MR, Seeram NP, Rao JY, Moro A, Harris DM, Henning SM, Firouzi A, Rettig MB, Aronson WJ, Pantuck AJ, Heber D. Ellagitannin-rich pomegranate extract inhibits angiogenesis in prostate cancer in vitro and in vivo. Int J Oncol. 2008 Feb;322:475-80.44 ^ Gross PM. Seabuckthorn cornucopia, Natural Products Information Center, December 2007.45 ^ Arimboor R, Kumar KS, Arumughan C. Simultaneous estimation of phenolic acids in sea buckthorn Hippophaë rhamnoides using RP-HPLC with DAD. J Pharm Biomed Anal. 2007 Dec 5.46 ^ Larmo P, Alin J, Salminen E, Kallio H, Tahvonen R. Effects of sea buckthorn berries on infections and inflammation: a double-blind, randomized, placebo-controlled trial. Eur J Clin Nutr. 2007 Jun 27.47 ^ Gross PM. Goji: What it is... and isn't, Natural Products Information Center, September 2007.48 ^ Peng Y, Ma C, Li Y, Leung KS, Jiang ZH, Zhao Z. Quantification of zeaxanthin dipalmitate and total carotenoids in Lycium fruits Fructus Lycii. Plant Foods Hum Nutr. 2005 Dec;604:161-4.49 ^ Huang Y, Lu J, Shen Y, Lu J. The protective effects of total flavonoids from Lycium Barbarum L. on lipid peroxidation of liver mitochondria and red blood cell in rats. Wei Sheng Yan Jiu. 1999 Mar 30;282:115-6.50 ^ Yu MS, Lai CS, Ho YS, Zee SY, So KF, Yuen WH, Chang RC. Characterization of the effects of anti-aging medicine Fructus lycii on beta-amyloid peptide neurotoxicity. Int J Mol Med. 2007 Aug;202:261-8.51 ^ McNally A. Superfoods market set to double by 2011, NutraIngredients.com-Europe, August 200752 ^ Mezadri T, Fernández-Pachón MS, Villaño D, García-Parrilla MC, Troncoso AM. The acerola fruit: composition, productive characteristics and economic importance. Arch Latinoam Nutr. 2006 Jun;562:101-9.53 ^ Osman MA. Chemical and nutrient analysis of baobab Adansonia digitata fruit and seed protein solubility. Plant Foods Hum Nutr. 2004 Winter;591:29-33.54 ^ Fang Z, Zhang M, Tao G, Sun Y, Sun J. Chemical composition of clarified bayberry Myrica rubra Sieb. et Zucc. juice sediment. J Agric Food Chem. 2006 Oct 4;5420:7710-6.55 ^ Bao J, Cai Y, Sun M, Wang G, Corke H. Anthocyanins, flavonols, and free radical scavenging activity of Chinese bayberry Myrica rubra extracts and their color properties and stability. J Agric Food Chem. 2005 Mar 23;536:2327-32.56 ^ Lätti AK, Riihinen KR, Kainulainen PS. Analysis of anthocyanin variation in wild populations of bilberry Vaccinium myrtillus L. in Finland. J Agric Food Chem. 2008 Jan 9;561:190-6.57 ^ Lu H, Li J, Zhang D, Stoner GD, Huang C. Molecular mechanisms involved in chemoprevention of black raspberry extracts: from transcription factors to their target genes. Nutr Cancer. 2006;541:69-78.58 ^ Lala G, Malik M, Zhao C, He J, Kwon Y, Giusti MM, Magnuson BA. Anthocyanin-rich extracts inhibit multiple biomarkers of colon cancer in rats. Nutr Cancer. 2006;541:84-93.59 ^ Nielsen IL, Haren GR, Magnussen EL, Dragsted LO, Rasmussen SE. Quantification of anthocyanins in commercial black currant juices by simple high-performance liquid chromatography. Investigation of their pH stability and antioxidative potency. J Agric Food Chem. 2003 Sep 24;5120:5861-6.60 ^ Justi KC, Visentainer JV, Evelázio de Souza N, Matsushita M. Nutritional composition and vitamin C stability in stored camu-camu Myrciaria dubia pulp. Arch Latinoam Nutr. 2000 Dec;504:405-8.61 ^ Tall JM, Seeram NP, Zhao C, Nair MG, Meyer RA, Raja SN. Tart cherry anthocyanins suppress inflammation-induced pain behavior in rat. Behav Brain Res. 2004 Aug 12;1531:181-8.62 ^ Yang H, Protiva P, Cui B, Ma C, Baggett S, Hequet V, Mori S, Weinstein IB, Kennelly EJ. New bioactive polyphenols from Theobroma grandiflorum cupuaçu. J Nat Prod. 2003 Nov;6611:1501-4.63 ^ Leontowicz M, Leontowicz H, Jastrzebski Z, Jesion I, Haruenkit R, Poovarodom S, Katrich E, Tashma Z, Drzewiecki J, Trakhtenberg S, Gorinstein S. The nutritional and metabolic indices in rats fed cholesterol-containing diets supplemented with durian at different stages of ripening. Biofactors. 2007;292-3:123-36.64 ^ Thole JM, Kraft TF, Sueiro LA, Kang YH, Gills JJ, Cuendet M, Pezzuto JM, Seigler DS, Lila MA. A comparative evaluation of the anticancer properties of European and American elderberry fruits. J Med Food. 2006 Winter;94:498-504.65 ^ Singh RB, Rastogi SS, Singh R, Ghosh S, Niaz MA. Effects of guava intake on serum total and high-density lipoprotein cholesterol levels and on systemic blood pressure. Am J Cardiol. 1992 Nov 15;7015:1287-91.66 ^ Rajak S, Banerjee SK, Sood S, Dinda AK, Gupta YK, Gupta SK, Maulik SK. Emblica officinalis causes myocardial adaptation and protects against oxidative stress in ischemic-reperfusion injury in rats. Phytother Res. 2004 Jan;181:54-60.67 ^ Nishiyama I. Fruits of the actinidia genus. Adv Food Nutr Res. 2007;52:293-324. 68 ^ McDougall GJ, Ross HA, Ikeji M, Stewart D. Berry Extracts Exert Different Antiproliferative Effects against Cervical and Colon Cancer Cells Grown in Vitro. J Agric Food Chem. 2008 May 14;569:3016-23.69 ^ Sun J, Shi J, Jiang Y, Xue SJ, Wei X. Identification of two polyphenolic compounds with antioxidant activities in longan pericarp tissues. J Agric Food Chem. 2007 Jul 11;5514:5864-8. 70 ^ Li J, Jiang Y. Litchi flavonoids: isolation, identification and biological activity. Molecules. 2007 Apr 11;124:745-58.71 ^ Ajila CM, Prasada Rao UJ. Protection against hydrogen peroxide induced oxidative damage in rat erythrocytes by Mangifera indica L. peel extract. Food Chem Toxicol. 2008 Jan;461:303-9.72 ^ Hudson TS, Hartle DK, Hursting SD, Nunez NP, Wang TT, Young HA, Arany P, Green JE. Inhibition of prostate cancer growth by muscadine grape skin extract and resveratrol through distinct mechanisms. Cancer Res. 2007 Sep 1;6717:8396-405.73 ^ Gouado I, Schweigert FJ, Ejoh RA, Tchouanguep MF, Camp JV. Systemic levels of carotenoids from mangoes and papaya consumed in three forms juice, fresh and dry slice. Eur J Clin Nutr. 2007 Oct;6110:1180-8.74 ^ Ozga JA, Saeed A, Wismer W, Reinecke DM. Characterization of cyanidin- and quercetin-derived flavonoids and other phenolics in mature saskatoon fruits Amelanchier alnifolia Nutt.. J Agric Food Chem. 2007 Dec 12;5525:10414-24.75 ^ Sudjaroen Y, Haubner R, Würtele G, Hull WE, Erben G, Spiegelhalder B, Changbumrung S, Bartsch H, Owen RW. Isolation and structure elucidation of phenolic antioxidants from Tamarind Tamarindus indica L. seeds and pericarp. Food Chem Toxicol. 2005 Nov;4311:1673-82.76 ^ Serrano M, Guillén F, Martínez-Romero D, Castillo S, Valero D. Chemical constituents and antioxidant activity of sweet cherry at different ripening stages. J Agric Food Chem. 2005 Apr 6;537:2741-5.77 ^ Yoo KM, Lee KW, Park JB, Lee HJ, Hwang IK. Variation in major antioxidants and total antioxidant activity of Yuzu Citrus junos Sieb ex Tanaka during maturation and between cultivars. J Agric Food Chem. 2004 Sep 22;5219:5907-13.78 ^ Daniells S. Is Down Under the new Amazon for superfruits? Functional Ingredients, June 200779 ^ Staff Reporter. Australian superfruits next for star status? Functional Ingredients, September 200780 ^ Reporter. Lost African fruits would benefit from technology, says report, FoodNavigator.com-Europe, 81 Book Crawford K, Mellentin J. Successful Superfruit Strategy: How To Build a Superfruit Business, Woodhead Publishing Ltd., Cambridge, England, July 2008, ISBN:184569540283 See also Sohn E. Superfruits, super powers? Los Angeles Times, March 10, 2008 Cosgrove J. Superfruits in the spotlight. Nutraceuticals World, March 2008 Mellentin J. Functional foods: key trends to watch, Nutraceuticals World, November 2007 Bradley K. Super popular food, Natural Products Marketplace, August 2007 Staff Reporter. Amazon superfruits set to boom, Functional Ingredients, December 2006 Lidsky D. The superfruits are coming, FastCompany.com, November 2006 Gross PM. Exploring exotic antioxidant superfruits, Natural Products Insider, October 2006 Halliday J. Superfruits could wrestle gut health beverages from dairy, NutraIngredients.com-Europe, October 2006 Heller L. Superfruits and grains to set next functional trend?, FoodNavigator.com-USA, February 2006 Staff Reporter. Demand for exotic fruits set to increase in 2006, FoodNavigator.com-USA, January 2006 Mellentin J. Marketing wellness: fruit in the food and beverage industry, Natural Products Insider, January 2006 Staff Reporter. Super foods, Natural Products Online, November 2005 Search for superfruit articles, Functional Ingredients, 2005-7 Retrieved from http://en..org/wiki/Superfruit Categories: Nutrition | Fruit Views Article Discussion this page History Personal tools Log in / create account Navigation Main page Contents Featured content Current events Random article Search Go Search Interaction Community portal Recent changes Contact Donate to Help Toolbox What links here Related changes Upload file Special pages Printable version Permanent link Cite this page Languages Magyar This page was last modified on 26 August 2008, at 15:34
39 Reasons to Drink Acai Juice Every Day
What is MonaVie - Watch the 8-minute video
Discovering MonaVie Video
The Power of You Video
Effects of MonaVie Active on Antioxidant Capacity in Humans
Log into your Wholesale MonaVie Account
So many of us do not eat a balanced diet, get enough sleep, have too much stress, or are impacted with toxins and pollutants. Drinking 2 ounces of MonaVie twice a day will help your body detoxify as well as build your immune system. Its the smartest thing you can do for yourself, so start today. Buying MonaVie through our company guarantees you support 7 days a week and, if you would like to share MonaVie with your family and friends we will guide you from start to finish.
1. Click on Enroll Now (30 - 55% off retail price)
2. Pay $39 for your Wholesale ID number.
3. NO minimum order required.
4. MonaVie is delivered to your door in 3 to 5 days.